A Family Legacy of Over 50 Years
Since 1971, three generations have carried forward and reinvented the art of crafting metal fashion accessories, adding personality and character to your collections.
-
50s
The Beginnings as a Sales Representative
It all started with Giovanni Valli, who traveled across Europe to introduce the buttons of Italian companies, building strong relationships with clients in Italy, France, Germany, and England.
-
60s
The Entrepreneurial Spirit
From being a sales representative to becoming a merchant, he began buying and reselling jewelry and buttons directly, building a strong and personal network.
-
The Move into Production
With passion and determination, Giovanni and his wife began producing accessories at home, turning a craft into a true family vocation.
-
A Turning Point in Jewelry
The production of accessories such as necklaces and belts begins: creativity and technique merge to create unique and refined pieces.
-
1971
The First Operational Headquarters
The business expands and takes shape: a true workshop with a team of 10 people, specialized in jewelry, soldering, chains, and buttons. A place where ideas and skilled hands transform metal into elegance.
-
2003
Relocation
The company moves to a larger, more modern production facility, reflecting continuous growth and an expansion of production capacity, while steadily growing the team.
-
2011
Generational Transition
The second generation takes the helm, bringing a new entrepreneurial vision, investments in technology, and a concrete commitment to sustainability.
Scan of Giovanni Valli’s 1984 License.
During those years, he maintained his role as a merchant, representing his company.